The 'It' girl is back at it again. Alexa Chung debuts her collaboration with AG Jeans. The collection is more than just denim; it includes overalls that don't make you look like you own a tractor and fitted ribbed tees that is perfectly paired with any pair of denim. Alexa had a little launch party at Neiman Marcus Beverly Hills last Thursday night; the event included Moscow Mules with decorative straws and a photo booth (my fav). So fun to have Alexa Chung be apart of a LA based company, and she looks so stunning in the ad campaigns! Shop the entire collection here.
To this day, I’ve never read a company’s mission statement that I’m more in love with than the one for Wildfox Couture. “For dreamers, for lovers, for skinny dippers, for barefoot explorers, for late night chocolate eaters, for those who believe in love and themselves.” Wildfox is a whimsical dream; I have always been a fan of their quirky screen tees, legendary ad campaigns and watching their swim show at Miami Fashion Week.
I am SO excited for Wildfox to have their own store and it is conveniently located in the most charming blush colored bungalow located in Sunset Plaza on Sunset Boulevard. I attended the grand opening party of the flagship store last Thursday night, and to my prior knowledge I know that Wildfox parties don’t disappoint.
The party included a sushi bar, complimentary manicures, lavish floral arrangements, a ping-pong table and of course an ice cream truck covered in Swarovski crystals. Red carpet guests included Alessandra Ambrosio (who I haven’t seen since I attended her birthday earlier this year, lol) and Scott Disick (who kindly patted me on the back and said “excuse me”, another lol).
If you were to ask me what my favorite thing about Wildfox is, I would have to say their denim. The Marissa Boyfriend Jeans actually make my heart skip a beat, and the Marianne skinnies are the perfect compliment to any oversized tee. The denim designer, Michelle Siwy, is a dear friend of mine and her creations get more desirable by the minute. She even made overalls! I promise they’re cute.
I’m also so in love with the swim collection. Probably the cutest one pieces, like ever. Roam into the store and see for yourself. My words don’t do justice to how dreamy this place is. And I can’t think of any other adjectives that can describe the store other than dreamy, that’s why I’m so repetitive. Go visit Wildfox, it’s absolutely breathtaking!