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louis vuitton series 2

Louis Vuitton Series 2

SO LAFiona LeahyComment

One of the most timeless designers of all time, Louis Vuitton, showcased an exhibit in Los Angeles displaying past and current collections. The exhibit was called “Series 2”. One of my favorite aspects of the fashion industry is ad campaigns. I fell in love with fashion when Saint Laurent still had Yves, and before their ad campaigns were just black and white. When I think about a high-end designer the first thing that pops into my mind is their most recent ad campaign. I can instantly picture what the model is wearing, who the model is, the font, the color scheme and what collection piece they're wearing.  A few months ago I saw that Louis Vuitton started releasing an ad campaign titled ‘Series 1’. The editorial-like-multiple-page ad campaign contained photographs taken by some of the most well known fashion photographers in the world: Juergen Teller, Bruce Weber and Annie Leibovitz. The photos were taken in the same location, and the difference of photos showed how all the different artists captured the collection. I was so intrigued by this concept, and to see that ‘Series 2’ was a continuation  and coming to Los Angeles made me so excited.

I’m not going to lie, I haven’t always been a fan of Louis Vuitton. I feel as if the monogram is so overdone due to the unfortunate event  of counterfeiting and when I think of Louis Vuitton I automatically think of the LV trademark. This exhibit gave me a whole new appreciation for this French designer. Part of the exhibit was watching how the garments and accessories are made. It showed how everything intricately made by hand to perfection, and how time-consuming it is to make a luxury good. Another favorite part of the exhibit for me was the ‘poster room’, which was a room that was covered in Louis Vuitton ad campaigns. I felt at home, literally. My bedroom looks equivalent to this, except my ceiling isn’t covered (but this gave me a good idea.) I constantly tear out ads and I’m out of wall space and just have stacks in my desk drawers. I left feeling so inspired by such an amazing brand, and lucky to have a luxury brand exhibit in LA for once rather than everything always going straight to New York.